Hulu Rolling Out Binge Ad Format This Year, Making Original Food Shows With Chrissy Teigen

As Hulu's subscriber base expands yet again, to 28 million, the streaming service is rolling out a new ad format that its broadcast and cable peers can't compete with: an offering specifically targeted at binge viewing. The streaming service revealed the new offering--which it calls the industry's first binge advertising experience--today at its NewFronts event,...